Dovershift Digital Agency Social Media Marketing

OUR RECENT WORK

Client : Newlight Schools Ziwa - Eldoret

Platforms : Facebook and Instagram

Objective : To enhance the school's digital presence, celebrate student achievements, and attract prospective families by showcasing the school's commitment to quality education, talent development, and spiritual and social growth.

Our Work Overview:

Newlight Schools – Ziwa is a leading co-educational institution in Ziwa Sirikwa, Eldoret that provides a Christian-centered education for pre-primary through secondary school students. Our partnership was designed to amplify the school’s mission and vibrant campus life across its social media channels. The strategy focused on engaging the existing 11K-follower community and expanding the school’s reach to potential students and parents in the region and beyond.

Check Profile :

Strategy & Execution

1. Comprehensive Content Planning:
We developed a detailed content calendar to ensure a consistent and purposeful narrative across both Facebook and Instagram. This involved regular posts covering key themes:

Academic Excellence: Featuring high-achieving students, classroom activities, and special projects.
Talent Discovery: Highlighting achievements in co-curricular activities, including sports, drama, and music competitions.
Spiritual and Social Development: Sharing moments from school assemblies, community service projects, and character-building programs.
Campus Life: Showcasing the school’s modern facilities, vibrant environment, and key events, such as graduations, sports days, and school trips.

2. High-Impact Content Creation:
To bring the Newlight story to life, our team produced a variety of compelling content formats:

High-Quality Photography: Professional, eye-catching photos captured daily life at the school, showcasing students in engaging activities and celebrating their successes.
Authentic Video Content: We created short, impactful videos, including student interviews, teacher spotlights, and highlights from school events. These videos were optimized with text overlays and subtitles to ensure accessibility.
Graphic Design: Custom-branded graphics were designed for important announcements, motivational quotes, and event promotions, ensuring a polished and cohesive brand identity.
User-Generated Content: We encouraged students and parents to share their experiences using dedicated hashtags. This helped create a sense of community and provided authentic testimonials.

3. Strategic Community Engagement:

Beyond posting content, we implemented an engagement strategy to foster a thriving online community:

Active Moderation: Our team provided timely responses to comments and direct messages, ensuring all inquiries from parents and prospective families were handled professionally.
Interactive Posts: We used interactive features like polls, quizzes, and “ask a question” stickers on Instagram Stories to increase interaction and gather valuable feedback from the audience.
Celebratory Tributes: We amplified the achievements of students and the school community by creating special posts that invited congratulations from followers, boosting engagement and positive sentiment.

Results & Impact

Our targeted approach helped Newlight Schools – Ziwa achieve significant digital growth and strengthened its brand reputation.

Increased Engagement: The use of interactive and visually appealing content led to a notable increase in likes, comments, and shares across both platforms.
Enhanced Community Trust: By showcasing real-life student and school achievements, we built trust and demonstrated the tangible value of a Newlight education.
Boosted Brand Awareness: A consistent and powerful social media presence helped Newlight stand out in a competitive educational landscape, reaching a wider audience of potential students and parents in the Eldoret area.

This project demonstrates our agency’s expertise in translating an organization’s core values into a compelling and results-driven social media strategy.